Marketing Automation Services

Strategy | Plan | Implement | Report

Digital Marketing Strategy | Campaign Design and Planning | Campaign Implementation

Pardot Technical Setup | Salesforce CRM Integration | HTML, CSS, JavaScript

Digital Marketing Strategy

Our Consultants will work with you on producing a digital marketing strategy that aligns your business goals with your digital campaigns.

The end product of your digital strategy engagement will be a strategy document that includes:

  • A Situational Analysis including an assessment of existing website and digital marketing practices
  • Actionable Goals and Specific Objectives
  • Target Market Research and Definition of Customer Journey
  • Competitor Research
  • Keyword Research
  • Digital Marketing Positioning
  • Options to raise online visibility
  • Channel Analysis in relation to your Online Marketing Mix
  • Usage of Digital Marketing tools
  • Digital KPI’s
  • Reporting and Analytics Structure

Campaign Design and Planning

For customers that have an understanding of their market, where goals and objectives are defined. Our consultants will work with you to plan an effective digital marketing campaign aligned to your goals and target market that can be implemented using your marketing automation tool.

  • Define the best combination of digital marketing tools meet goals
  • Inbound, PPC, Display, Search, Social Campaigns
  • Define Content requirements
  • Leverage Paid, Earned and Owned Media
  • Define KPI’s – What does success look like
  • Prepare Step by Step Marketing Automation Implementation Plan
  • Integrated approach (Paid Media plan, Prepare Landing Pages / Email Templates / Tracking Code)
  • Implement Marketing Automation Plan
  • CRM Integration (When to handover lead to Sales)
  • Reporting and Analysis

Campaign Implementation

For customer that know what they want and have defined their campaign we implement their requirements.

  • Marketing Automation Expertise
  • Bespoke HTML / CSS Email Templates
  • Bespoke HTML / CSS Landing Pages
  • Tracking Code Creation
  • Page tracking
  • Scheduled Social Media Posting
  • Pardot Engagement Studio Integrated Marketing Automation
  • Completion Actions at each step of campaign
  • Adwords Implementation
  • Google Analytics Setup
  • Lead Nurturing
  • Event Registration Campaign
  • CRM Integration
  • Reporting and Analytics for ROI

Pardot Technical Setup and CRM Integratio

As Salesforce Cloud Alliance Partners and Pardot Partners we are well placed to integrate your Pardot and Salesforce Instance. Our Consultants will setup your Salesforce connector and help your IT team to setup Email SPF or Domain Key records, a Vanity URL for your Landing pages and generate tracking code for your website. Where clients have custom prospect fields they wish to capture and pass to Salesforce we can advise on how best to accomplish.

Coding for Marketing Automation

Bluewave Technology Group have an experienced coding team that can implement bespoke requests for marketing automation HTML, CSS, Javascript, Jquery and more. Where an innovative creative idea does not easily fit within set templates, we can help deliver the vision through code.