Marketing Cloud Account Engagement: Going Beyond Email

In this blog, we take a look at what Salesforce’s Marketing Cloud Account Engagement platform is, what sets it apart from other marketing tools, as well as how marketers can use it to achieve their goals, faster. Marketing Cloud Account Engagement (previously known as...

Bluewave Summit 2022

Last week, members of the Bluewave team arrived in the glorious city of Manchester for the first in-person Bluewave Summit for over two years. Usually, the whole Bluewave team works completely remotely, and while this is great for staff satisfaction - as well as the...

Salesforce World Tour London

Last week, the UK leg of Salesforce World Tour was held in London’s ExCeL centre, and we were invited along for the ride! The hybrid event was structured seamlessly, with business leaders invited to attend the conference in person, or watch the event unfold in...

Match Fight: Apex v Flow. Who Wins in 2022?

A Retrospective on using Apex or Flow to solve for the Same Business Scenario in Salesforce. Author: Ismail Basser, Salesforce Consultant at Bluewave Technology Table of Contents Introduction The Scenario Delivering a Flow Solution Getting Started Node 1/4...

Webinar: How to Reach Net Zero, Faster

Watch the Recorded WebinarWe recently hosted an educational webinar designed to help organisations take tangible steps towards sustainability and accelerate their path to Net Zero. Watch the recording of How to Reach Net Zero, Faster below:Got feedback? Click here to...

How to Take Tangible Steps Towards Net Zero

Organisations of all sizes have a responsibility to lower carbon emissions, with many making an all-important Net Zero pledge, but where can well-meaning businesses who haven't yet started the process begin? Following the crucial discussions held at last year’s COP26,...