Demystifying throughput for Lightning Flow
Did you ever receive an email from Salesforce to let you know a Flow you developed has failed? It’s not exactly a welcomed subject line, particularly if that Flow has already been deployed to Production. What if you could have predicted the throughput of that Flow and...
Hotel Marketing Automation – Use your PMS Data
Hotel Marketing Automation Utilise PMS Data in your Marketing Automation Campaigns For the first time, integrate your PMS Data effectively with Salesforce CRM. Leverage Salesforce Marketing Cloud as your Hotel Marketing Automation System ...
Part 2: Who is the boss here!? Five ways you can make sure Pardot is working for you.
Part 1 of this series looked at Pardot Folders, Roles and Master Email Templates. Now read on for further tips shared by the certified Pardot Consultants at Ireland and the UK's premier Salesforce Platinum Partner consultancy. 4. Custom Redirects Sadly, Custom...
Part 1: Who is the boss here!? Five ways you can make sure Pardot is working for you.
You have been using Pardot for a while, that powerful digital marketing platform you were so excited to implement but the relationship has gone stale or you are new to Pardot and you want to get the most from your investment. In this first part of...
Christmas Charitable Activity
At this time of year and with the hardship that many families endure all year around, we believe it is important to play a small role in trying to ease the burden of those less fortunate than ourselves. Therefore in keeping with our policy over the last...
Salesforce Lightning Platform
Please check out this online course delivered by Bluewave Lead Developer Barry Hughes. Barry took the time out to record when he was visiting Dreamforce late last year. In this course, you’ll learn about design and development techniques for building custom solutions...
Marketing Cloud Dynamic Emails – Ampscript
Email Studio - Dynamic Personalised Emails with Ampscript Within Marketing Cloud's Email Studio it is possible to create dynamic personalised emails, drawing data from various data extensions and adding those details into the email. The Email template can be created...
Salesforce Marketing Cloud (API Calls)
Salesforce Marketing Cloud API - Marketing Cloud is a hugely powerful digital marketing platform. As its use evolves in an organisation it talks to almost every system, whether its data sharing or allowing external systems call its powerful functionality through API...
Large Irish Insurance Company Complete UI Redesign 2016/2017
Over the latter half of 2016 and the beginning of 2017, Bluewave consultants worked extensively on redesigning the way in which one of Ireland's largest insurance companies have used Salesforce. Commencing with the Lead management process and culminating with the...
Understanding Marketing Cloud Deliverability
Understanding Marketing Cloud Deliverability Understanding the difference between SAP, Dedicated IP, Private Domain and how they relate to Deliverability. Additionally how RMM works and the benefits/necessity of SSL Certificates and understanding issues with...